Backbase Shows Backbase Engage and Launches Open Banking Marketplace at FinovateFall 2014
Backbase Engage is an out-of-the-box, omni-channel banking platform for banks and credit unions that want to jumpstart their digital transformation.
24 SEPTEMBER 2014, NEW YORK, USA
SummaryToday Backbase demoed the latest features of Backbase Engage at FinovateFall 2014. Held in New York, Finovate is the event where the most innovative financial technology vendors are selected to showcase their products. Backbase, who won ‘Best of Show’ at FinovateEurope early this year, showed Backbase Engage, the new out-of-the-box digital banking solution for banks and credit unions. It is a full-service digital banking solution that ships with all the functionality that financial institutions need to revitalize their customers’ digital interactions, drastically increasing the stickiness of their relationships with individual customers.
With Backbase Engage banks take back control over their digital strategy and put an end to vendor lock-in. Backbase Engage’s easily extensible widget structure revolutionizes the traditional digital bank delivery model by empowering banks to make their own strategic choices instead of being locked in to those made by core banking vendor.
As part of its Backbase Engage vision, Backbase is launching the Open Banking Marketplace, with state-of-the-art digital banking apps for Money Movement, PFM, and more. By using Backbase’s modular architecture banks can easily mix and match services from multiple fintech providers without worrying about vendor lock-in. Backbase believes banks and credit unions should have the freedom to innovate and via the Open Banking Marketplace they can easily plug-in multiple innovative banking features directly into their Backbase Engage powered digital banking operation.
“A superior customer experience, across all channels and devices, is essential for any bank that wants to stay relevant to its customers and continue to attract more,” said Jouk Pleiter, CEO & Founder of Backbase. “With Backbase Engage we are offering a modular and flexible digital banking solution for banks and credit unions that allows them to realize a complete digital transformation in next to no time. We are giving banks a superior omni-channel user experience across any device along with a flexible back-end architecture that allows them to choose best-of-breed functionality from different state-of-the-art fintech solution providers. With the Open Banking Marketplace, banks and Credit Unions now have the freedom of choice and the flexibility to innovate fast”.
Backbase is trusted by both large and medium financials across the globe: ABN AMRO, Barclays, Bank of America, Fidelity, Hiscox, Nationwide Bank, and ING, are all improving their digital channels and customer experience by using Backbase technology. Industry analyst Gartner called Backbase the ’most visionary vendor’ for online portals, and Ovum named Backbase a Market Leader when it comes to next-generation digital banking platforms. Recently, Forrester gave Backbase full marks for multi-channel banking experiences. Backbase has offices in New York, Atlanta, Amsterdam, London and Singapore. For more information on Backbase Engage visit: http://www.backbase.com/solutions/retail-banking
"A superior customer experience, across all channels and devices, is essential for any bank that wants to stay relevant to its customers and continue to attract more. With Backbase Engage we are offering a modular and flexible digital banking solution for banks and credit unions that allows them to realize a complete digital transformation in next to no time. We are giving banks a superior omni-channel user experience across any device along with a flexible back-end architecture that allows them to choose best-of-breed functionality from different state-of-the-art fintech solution providers. With the Open Banking Marketplace, banks and Credit Unions now have the freedom of choice and the flexibility to innovate fast." Jouk Pleiter, CEO & Founder at Backbase
Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.
We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.
More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.
Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.
Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.