Backbase Launches Backbase Engage: Digital Banking in A Box

Backbase Engage is an out-of-the-box, omni-channel banking platform for banks and credit unions that want to improve their customer experience.

30 APRIL 2014, NEW YORK, USA
Summary
Today Backbase announced the launch of Backbase Engage at NetFinance, the world’s largest digital banking conference, which takes place in Miami, FL. Backbase Engage is an out-of-the-box digital banking solution for banks and credit unions. It includes all the functionality that financial institutions need to deliver a superior internet and mobile banking customer experience.

Backbase Engage has a flexible, modular architecture that places banks and credit unions firmly in control of their digital strategy and the creation of their digital banking experiences, putting financial institutions back in touch with their customers. At the same time, the high level of flexibility Backbase Engage offers helps financials optimize their digital channels to improve online sales and increase their share of wallet.

Backbase Engage is a out-of-the-box digital bank. It includes full support for internet, tablet, and mobile banking. Backbase Engage also delivers omni-channel support, meaning it facilitates cross-channel customer journeys and seamless orchestration with handovers between channels and devices. Its strong focus on user experience guarantees an elegant, Simple-like banking experience for every banks’ customers.

“A superior user experience, across all channels and devices, is essential for any bank that wants to stay relevant,” said Jouk Pleiter, CEO & Co-Founder at Backbase. “With Backbase Engage we are offering an out-of-the-box solution for banks and credit unions that want to be able to compete with both their big rivals and the new banks that are starting to nibble at their customer base. We are giving these banks a fighting chance by providing them with a superior user experience across every device, and the all the most commonly used and requested apps, along with a flexible back-end architecture that allows them to choose best-of-breed functionality from different vendors. The banks then have the freedom to mix and match vendor offerings to create the right experience for their customers. Not only will they be able to make their existing customers happy, they will attract new customers by standing out from the crowd.”

Backbase Engage comes with out-of-the-box apps for the most common digital banking scenarios: login, two-factor authentication, account overview, transaction details, PFM, bill-pay, transfers, P2P payments, message center, address book, and social integration. These apps are all optimized for regular browsers and are included in Backbase Engage’s pre-built native mobile app, available for Android and iOS. Backbase Engage also comes with cross-device user experience designs, which are fully responsive and include easy templating for further customization.

Based on the Backbase Customer Experience Platform (CXP), Backbase Engage can be managed and optimized by business teams at the bank. With full web content management, digital marketing, and mobile application development support, content editors and digital marketers can optimize content, run digital marketing campaigns, edit the public website and secure internet banking platform, and create, deploy, and optimize mobile apps in an intuitive management environment.

To create Backbase Engage, Backbase partnered with the best-of-breed fintech providers of back-end services. By using Backbase’s modular architecture banks can easily mix and match services from other fintech providers without worrying about vendor lock-in or being stuck with a legacy core banking system - Backbase Engage offers banks total control and flexibility.

Backbase Engage is currently being deployed at its inaugural customer USE Credit Union: “We couldn’t be more excited to partner with Backbase as we roll out their next generation Engage product,” said Steve Ewers, CIO at USE Credit Union. “In Backbase we found a like-minded strategic partner that has built a full digital banking platform, which is flexible enough to grow with us as our digital strategy evolves. Backbase Engage is a platform that will create an exceptional and differentiated user experience for our members, engaging them in ways that will help achieve our business goals, and positioning us to achieve long-term results.”

Backbase is trusted by large financials across the globe: ABN AMRO, Barclays, Fidelity, Hiscox, Nationwide, and UBS, are improving their digital channels and customer experience by using Backbase technology. Industry analyst Gartner called Backbase the ’most visionary vendor’ for online portals, and Ovum named Backbase a Market Leader when it comes to next-generation online banking experiences. Recently, Forrester gave Backbase full marks for cross-channel banking experiences. Backbase has offices in New York, Atlanta, Amsterdam, London and Singapore. For more information on Backbase Engage visit: http://www.backbase.com/solutions/retail-banking

Quotes
"A superior user experience, across all channels and devices, is essential for any bank that wants to stay relevant. With Backbase Engage we are offering an out-of-the-box solution for banks and credit unions that want to be able to compete with both their big rivals and the new banks that are starting to nibble at their customer base. We are giving these banks a fighting chance by providing them with a superior user experience across every device, and the all the most commonly used and requested apps, along with a flexible back-end architecture that allows them to choose best-of-breed functionality from different vendors. The banks then have the freedom to mix and match vendor offerings to create the right experience for their customers. Not only will they be able to make their existing customers happy, they will attract new customers by standing out from the crowd." Jouk Pleiter, CEO & Co-Founder at Backbase
"We couldn’t be more excited to partner with Backbase as we roll out their next generation Engage product. In Backbase we found a like-minded strategic partner that has built a full digital banking platform, which is flexible enough to grow with us as our digital strategy evolves. Backbase Engage is a platform that will create an exceptional and differentiated user experience for our members, engaging them in ways that will help achieve our business goals, and positioning us to achieve long-term results." Steve Ewers, CIO at USE Credit Union
Images
Spokespeople
About Backbase

Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.

We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.

More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.

Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.

news