Backbase Wins 'Best Of Show' at Finovate Europe 2014 For Its New Omni-Channel Digital Sales and Enrollment Module

With its newly launched digital sales module, Backbase helps banks and insurers increase their online revenue by improving the customer onboarding experience across devices and channels.

13 FEBRUARY 2014, AMSTERDAM, THE NETHERLANDS
Summary
Backbase, the makers of the Backbase Customer Experience Platform (CXP), launched their new Digital Sales and Enrollment Module at Finovate Europe 2014, the leading fintech conference in London, United Kingdom. The demo, which showed a streamlined, omni-channel loan application process, was voted 'Best of Show' by the audience of banking professionals.

The key features in the newly launched module include advanced targeting and segmentation rules within the Backbase digital marketing engine, which will help digital marketers at financial institutions optimize their digital sales campaigns. Also included are new out-of-the-box enrollment and origination capabilities that cover the entire digital application process, utilizing device specific features, like employing the camera on mobile devices to take pictures and using character recognition (OCR) to automatically pre-fill forms. The enrollment process is completely omni-channel ready; its possible to start an application on one device and continue on any other device, or in any other channel with a seamless handover and orchestration between channels.

For the customer, the application status is always easy to view and fully transparent because of the module's 'track-and-trace' feature: it shows all to-do's, activities, documents and conversations between the customer and the bank related to the open application. Finally, Backbase CXP comes with full campaign analytics to track and monitor the digital marketing campaigns for continuous optimization and improvement.

"We see abandonment rates in online and mobile forms reaching up to 60%, which is way too high and it's costing banks serious money," said Jouk Pleiter, Backbase's CEO & Co-Founder. "With the new Digital Sales and Enrollment Module we have launched, banks will be able to reduce friction, lower abandonment rates, and increase online sales, the result of which is a clear and measurable ROI for FIs".

Backbase software is currently used by more than 40 medium to large financial institutions around the globe, including ABN AMRO, Barclays, Deutsche Bank, Hiscox, Legal & General, and Nationwide, to optimize their customer experience and enhance online sales across channels. Recently industry analyst Ovum named Backbase a 'Market Leader' for next-generation digital banking platforms, and Gartner labelled Backbase as the 'visionary' in customer experience portals.

For more information about Backbase CXP visit http://www.backbase.com or contact discover@backbase.com

Quotes
"We see abandonment rates in online and mobile forms reaching up to 60%, which is way too high and it's costing banks serious money. With the new Digital Sales and Enrollment Module we have launched, banks will be able to reduce friction, lower abandonment rates, and increase online sales, the result of which is a clear and measurable ROI for FIs" Jouk Pleiter, CEO & Co-Founder at Backbase
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About Backbase

Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.

We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.

More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.

Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.

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