Backbase Among Leaders in Gartner's MarketScope for User Experience Platforms
Gartner names Backbase’s ‘strong UXP vision’ and ‘mobile support’ as key differentiators.
05 FEBRUARY 2014, AMSTERDAM, THE NETHERLANDS
SummaryBackbase, the makers of the Backbase Customer Experience Platform, revealed today that the Gartner MarketScope for User Experience Platforms lists Backbase as leading front-runner in the UXP market.
Gartner recommends IT leaders look at user experience platforms for their web and mobile projects: “As they develop web, portal, and mobile strategies, IT leaders should consider offerings from the emerging UXP market. UXPs supply consistent, high-fidelity user experiences across a breadth of services, and the sites and apps created by a UXP can be deployed across multiple channels and devices.”
According the the report, “Backbase has a strong, compelling vision of a UXP, with good integration between its WCM, website optimization tools, and powerful compositing features.” Gartner also names the strong support for mobile development and Backbase’s excellent track record in financial services as key strengths.
"We are very happy Gartner gives another strong validation of our vision for a well integrated and lean user experience platform," said Jouk Pleiter, Backbase's CEO & Co-Founder. "The positive rating from Gartner confirms our position in the emerging UXP market, and encourages us to continue to push for customer-centric innovation and challenge to the traditional legacy IT vendors”.
For more information about Backbase CXP visit http://www.backbase.com, https://my.backbase.com or contact email@example.com
"We are very happy Gartner gives another strong validation of our vision for a well integrated and lean user experience platform. The positive rating from Gartner confirms our position in the emerging UXP market, and encourages us to continue to push for customer-centric innovation and challenge to the traditional legacy IT vendors" Jouk Pleiter, CEO & Co-Founder at Backbase
Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.
We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.
More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.
Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.
Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.