Backbase Announces Plans to Further Expand Their Presence in the UK Market

Backbase, which was recently named as the most visionary portal software vendor in Gartner’s Magic Quadrant, has announced that they are aggressively expanding their already solid position in the UK.

08 OCTOBER 2013, LONDON, UNITED KINGDOM.
Summary
Backbase, the Customer Experience Platform specialist, announced today that they plan to aggressively grow their operations in The United Kingdom. Backbase is recognized as the most visionary portal software developer by Gartner, the highly respected software analyst, and aims to expand their footprint through strategically focused recruitment and sales campaigns over the next two quarters.

Most recent customer win, Hiscox, is one of the premium customers of Backbase in the UK. Making the Backbase Customer Experience Platform their strategic solution for customer interactions in Retail businesses and a great example of the interactions Backbase specializes in: Customer Experience, omni-channel and a strong focus on the future of the web and mobile.

Backbase’s spacious offices are located in the heart of London’s financial district, the City. The company will begin an aggressive hiring campaign to find the right candidates to represent their innovative product in the UK this month. Currently Backbase employs 150 senior technology and usability experts in their Amsterdam, New York, and Singapore offices. Their UK expansion will create at least a dozen positions for the vendor to fill across several departments, including Sales, R&D, and Expert Services.

“We’re very pleased to be able to focus on this exciting market. London, and the UK, present a vast amount of potential for growth,” said Jouk Pleiter, Backbase’s CEO. “We have seen a dramatic upswing in the need for financial institutions and enterprises to meet the needs of their customers’ online and provide outstanding digital and mobile experiences. There is a definite sense of urgency for organizations to deliver, and this is reflected by a significant increase in demand since we rolled out our first successful projects in the region, which is an opportunity we are more than prepared to explore to the fullest.”

“I am incredibly excited to be able to present Backbase Portal to the UK market,” said Greg Kelton, Vice President of Sales, UK. “Backbase Portal, with its Bank 2.0 solutions that are uniquely tailored to meet the rapidly changing needs of retail, commercial, and corporate banking clients, is a definite game changer. I’m looking forward to growing the team here and getting this highly innovative customer experience platform out into the UK market.” 

Backbase will be presenting at the upcoming Net.Finance Europe event, taking place from November 18 - 20. Visit http://www.wbresearch.com/netfinanceeu/home.aspx for full details and to download the 2013 agenda.

About Backbase

Backbase delivers leading Customer Experience Platform software that deploys a new, dynamic presentation layer over underlying infrastructure and IT systems. It gives enterprises the opportunity to create interactions that link customers to the information and applications that suit their individual needs. With its modern, widget-based architecture Backbase Portal provides the flexibility and agility to create modern portals that truly empower the customer.

Unlike most traditional IT portal vendors, Backbase has created a modern, business-driven portal solution that makes portal management easy for e-business professionals. This means faster time-to-market and more flexibility for optimizing all online channels without the need for IT support.

The unique Backbase approach enables enterprises to drive self-service, fuel online revenues and turn their online channel into a true Customer Experience Platform. Global organizations such as GE, ABN AMRO, AIG, Al Rajhi Bank, KPN, Bank of America, Barclays, ING, UBS and Visa have improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase’s technology.

 Backbase was founded in 2003 and is privately funded with operations in New York,  Amsterdam, Singapore, and London. For more info please visit: http://www.backbase.com/home

Quotes
"We’re very pleased to be able to focus on this exciting market. London, and the UK, present a vast amount of potential for growth. We have seen a dramatic upswing in the need for financial institutions and enterprises to meet the needs of their customers’ online and provide outstanding digital and mobile experiences. There is a definite sense of urgency for organizations to deliver, and this is reflected by a significant increase in demand since we rolled out our first successful projects in the region, which is an opportunity we are more than prepared to explore to the fullest." Jouk Pleiter, CEO & Co-Founder at Backbase
"I am incredibly excited to be able to present Backbase Portal to the UK market. Backbase Portal, with its Bank 2.0 solutions that are uniquely tailored to meet the rapidly changing needs of retail, commercial, and corporate banking clients, is a definite game changer. I’m looking forward to growing the team here and getting this highly innovative customer experience platform out into the UK market." Greg Kelton, VP Sales United Kingdom
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About Backbase

Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.

We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.

More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.

Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.

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