Backbase Welcomes David Den Bleyker as Vice President of Sales, Americas.

Backbase, which has been recognized as the world’s most visionary portal software vendor by industry analyst Gartner, has recently welcomed David Den Bleyker, Vice President of Sales U.S. to their team of specialists.

01 OCTOBER 2013, NEW YORK, UNITED STATES.
Summary
Backbase, the Customer Experience Platform specialist, announced today that they have welcomed David Den Bleyker as a new addition to their team. Den Bleyker will be fulfilling the function of Vice President of Sales, Americas, and brings with him over twenty years of experience in sales in the highly competitive world of enterprise technology. He will be leading the Americas sales team out of the New York office as they continue to increase Backbase’s footprint throughout the region.
“I’m very pleased to welcome David Den Bleyker to the team, he is a great addition and I have every confidence that he will be able to build on the excellent work the team has accomplished so far,” said Jouk Pleiter, CEO of Backbase. “We have had a large amount of success in the Americas over the last few years and we are seeing more and more interest in our product from financial institutions and other enterprises as they struggle to meet the online needs of their customers. Our technology is uniquely suited to helping them provide the kind of unbeatable digital and mobile experiences today’s customers expect them to be able to deliver across all devices, and with Den Bleyker at the helm we intend to capitalize on that.”

“Backbase has created an incredibly innovative and timely customer experience portal solution and I’m happy to be part of such a dedicated and passionate team,” said David Den Bleyker on his hiring. “I’m looking forward to representing this fantastic product and guiding the team to drastically increase the amount of exposure and continue drive the business forward in the Americas. Backbase is clearly well on its way to succeeding in a very competitive arena; it’s a very exciting time to come onboard.”

David Den Bleyker was previously Director of Enterprise Sales at Limelight Networks, Northeast Regional Sales Director at Skyway Software, Account Director Manager at CA, and Account Manager at IBM. He began his current role at Backbase in June of 2013.

About Backbase
Backbase delivers leading Customer Experience Platform software that deploys a new, dynamic presentation layer over underlying infrastructure and IT systems. It gives enterprises the opportunity to create interactions that link customers to the information and applications that suit their individual needs. With its modern, widget-based architecture Backbase Portal provides the flexibility and agility to create modern portals that truly empower the customer.

Backbase Portal is also available with unique ‘Launchpad’ solutions that are tailored to meet the specific demands of retail, commercial, and corporate banking clients.

Unlike most traditional IT portal vendors, Backbase has created a modern, business-driven portal solution that makes portal management easy for e-business professionals. This means faster time-to-market and more flexibility for optimizing all online channels without the need for IT support.

The unique Backbase approach enables enterprises to drive self-service, fuel online revenues and turn their online channel into a true Customer Experience Platform. Global organizations such as GE, ABN AMRO, AIG, Al Rajhi Bank, KPN, Bank of America, Barclays, ING, UBS and Visa have improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase’s technology.

Backbase was founded in 2003 and is privately funded with operations in New York,  Amsterdam, Singapore, and London.

Quotes
"I’m very pleased to welcome David Den Bleyker to the team, he is a great addition and I have every confidence that he will be able to build on the excellent work the team has accomplished so far. We have had a large amount of success in the Americas over the last few years and we are seeing more and more interest in our product from financial institutions and other enterprises as they struggle to meet the online needs of their customers. Our technology is uniquely suited to helping them provide the kind of unbeatable digital and mobile experiences today’s customers expect them to be able to deliver across all devices, and with Den Bleyker at the helm we intend to capitalize on that." Jouk Pleiter, CEO & Co-Founder at Backbase
"Backbase has created an incredibly innovative and timely customer experience portal solution and I’m happy to be part of such a dedicated and passionate team. I’m looking forward to representing this fantastic product and guiding the team to drastically increase the amount of exposure and continue drive the business forward in the Americas. Backbase is clearly well on its way to succeeding in a very competitive arena; it’s a very exciting time to come onboard." David Den Bleyker, Vice President of Sales, Americas at Backbase
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About Backbase

Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.

We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.

More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.

Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.

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