Armada receives preferred Backbase partner status

Armada Soft, a member of Armada Group (MICEX-RTS: ARMD) signed an agreement to become the preferred Backbase Bank 2.0 implementation partner for the Russian market.

23 JULY 2013, MOSCOW, RUSSIA / AMSTERDAM, THE NETHERLANDS
Summary
Armada Soft, a member of Armada Group (MICEX-RTS: ARMD) signed an agreement to become the preferred Backbase Bank 2.0 implementation partner for the Russian market. Backbase is the leading Bank 2.0 Portal Software vendor, providing its solution to global financials such as ABN Amro, Deutsche Bank, Barclays, ING, Postfinance, Visa. In Russia, Sberbank and Tinkoff Credit Systems are using Backbase technology to improve their digital and mobile banking channels.

The modern Backbase Bank 2.0 Portal helps banks to optimise their online customer experience. With powerful Web 2.0 e-business functionalities, the platform helps banks to increase revenue, acquire and retain customers and improve online self-service. Backbase technology enables banks to streamline omni-channel customer interactions (across desktop, smartphones, tablets, self-service terminals and other), enables fast time to market and helps financials to save money on creating and managing multiple customer interaction channels. 

Commenting on the preferred partner status of Armada Soft, Jouk Pleiter, Backbase CEO and Founder said: “We are very impressed with the Web DNA of Armada. The team has the right prerequisites and skills: web content management, user experience, portals, mobile, and development for large brands and companies. Together with Armada we are now developing specific Bank 2.0 Widgets and Apps optimized for the Russian market, including internet banking integration and participate in a number of online banking projects in the Russian and Eastern-European market.”

About Backbase
Backbase delivers Bank 2.0 Portal software that provides a new, user experience layer on top of underlying infrastructure and IT systems. It gives financials the opportunity to create interactions that link customers to relevant information and applications to fit their needs and preferences. With its modern, widget-based architecture Backbase Bank 2.0 Portal provides the flexibility and speed to create modern portals that truly empower the customer.

Unlike most traditional IT portal vendors, Backbase has created a contemporary, business-driven portal solution that makes portal management easy for e-business professionals. This means faster time to market and more flexibility to optimize online channels with less IT support.

The unique Backbase approach enables financials to drive self-service, fuel online revenues and turn their online banking channel into a true Customer Engagement Platform. Global financials such as ABN Amro, Deutsche Bank, Al Rajhi Bank, Bank of America, PostFinance, Barclays, Sberbank, Tinkoff Credit Systems, ING and Visa have improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase’s Bank 2.0 technology.

Backbase was founded in 2003 and is privately funded with operations in New York, Amsterdam, Singapore, Moscow and London. Website: www.backbase.com

About Armada
Armada (MICEX-RTS: ARMD) is a leading Russian software developer and IT service provider for public and corporate customers in Russia. It ranks among Russia’s top 5 software developers (Expert RA). Armada tops the Russian rankings of web developers for the corporate sector (CMS Magazine), including banking sector, where 4 of Top 10 retail banks use Armada’s CMS. Overall, Armada’s solutions are used by over 30m people in Russia. Website: www.armd.ru/en

Quotes
"We are very impressed with the Web DNA of Armada. The team has the right prerequisites and skills: web content management, user experience, portals, mobile, and development for large brands and companies. Together with Armada we are now developing specific Bank 2.0 Widgets and Apps optimized for the Russian market, including internet banking integration and participate in a number of online banking projects in the Russian and Eastern-European market." Jouk Pleiter, CEO & Co-Founder at Backbase
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About Backbase

Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.

We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.

More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.

Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.

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