Backbase and HeathWallace Announce Regional Partnership Agreement

HeathWallace will resell and implement Backbase Bank 2.0 Portal throughout the Middle East.

09 APRIL 2013, AMSTERDAM / DUBAI
Summary
HeathWallace (part of WPP), a leading digital agency focused on the financial services and telco industries, and Backbase, the Bank 2.0 Portal specialist, announced today that they have entered into a regional partnership. Under the terms of the agreement, both organizations will benefit from enhanced sales, service and product delivery throughout the Middle East and HeathWallace is licensed to resell and implement Backbase’s Bank 2.0 Portal Software to their financial services customers.

“We are happy to be able to work with HeathWallace who has long-standing relationships within the financial services industry, both globally and in the Middle East, as well as the digital marketing and technical implementation expertise our customers are looking for. Their vision of the future of financial services with regards to engagement banking is strongly aligned with our own,” said Jouk Pleiter, Backbase CEO.

“When it comes to partnerships we always seek out the most innovative technology companies. Backbase provides the kind of Bank 2.0 functionality that financial customers are looking for and we are extremely pleased to be partnering with them in the Middle East” said Kieran O’Sullivan, Regional Head of Digital at HeathWallace.

Customers today are demanding the same user-friendly and social experience they receive from companies like Amazon, Apple and Facebook, making the consumerization of banking technology a necessity. The legacy systems inherent in financial institutions often hold them back, rendering them them unable to respond to the rapid changes caused by the mobile revolution, or the change in customer behavior patterns brought about by social networks.

Backbase understands these challenges and is enabling financial firms around the world to engage their customers in new ways with the latest digital touch points. As mobile devices and behavior evolve, Backbase and HeathWallace can offer banks the opportunity to regain their competitive edge, refocus on a customer-centric online experience and make the most of their current systems.

This partnership combines HeathWallace’s experience as the preferred agency for financial services sector as well as their vast digital marketing, user experience and technological expertise with Backbase’s specialist knowledge of portal solutions, particularly their Bank 2.0 Portal. With this agreement Backbase will be able to provide the highest level of service to its customers, even as it continues to experience rapid growth. HeathWallace has deep roots in the financial services industry within the Middle East and will now be able to summon the highest level of expertise with regards to portal implementation for Backbase customers and prospects.

About HeathWallace
HeathWallace develops useable and accessible websites for leading global financial services companies. HeathWallace was set up in 2001 to focus on the online needs of the customers of financial services companies.

Since HeathWallace started, the company has grown immensely over the last 6 years. We recruited the liveliest minds in research, customer journey planning, design and technology; fusing their skills to create a team of people to do extraordinary things. In our 6 year history we have worked with a range of financial services, from retail banking (credit cards, insurance, and pensions) to asset management and corporate banking.

HeathWallace is part of WPP,the world’s largest communications services group with billings of $70.5 billion and revenues of $16.5 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising and media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing; and specialist communications. The company employs over 165,000 people (including associates) in over 3,000 offices across 110 countries. For more information, visit http://www.wpp.com and http://www.heathwallace.com/.

About Backbase
Backbase delivers Bank 2.0 Portal software that provides a new, user experience layer on top of underlying infrastructure and IT systems. It gives financials the opportunity to create interactions that link customers to relevant information and applications to fit their needs and preferences. With its modern, widget-based architecture Backbase Bank 2.0 Portal provides the flexibility and speed to create modern portals that truly empower the customer.

Unlike most traditional IT portal vendors, Backbase has created a contemporary, business-driven portal solution that makes portal management easy for e-business professionals. This means faster time to market and more flexibility to optimize online channels with less IT support.

The unique Backbase approach enables financials to drive self-service, fuel online revenues and turn their online banking channel into a true Customer Engagement Platform. Global financials such as ABN Amro, AIG, Al Rajhi Bank, Bank of America, Barclays, ING, UBS and Visa have improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase’s Bank 2.0 technology.

Backbase was founded in 2003 and is privately funded with operations in New York, London, Moscow, Singapore and Amsterdam. For more information, visit www.backbase.com.

Quotes
"We are happy to be able to work with HeathWallace who has long-standing relationships within the financial services industry, both globally and in the Middle East, as well as the digital marketing and technical implementation expertise our customers are looking for. Their vision of the future of financial services with regards to engagement banking is strongly aligned with our own." Jouk Pleiter, CEO & Founder of Backbase.
"When it comes to partnerships we always seek out the most innovative technology companies. Backbase provides the kind of Bank 2.0 functionality that financial customers are looking for and we are extremely pleased to be partnering with them in the Middle East." Kieran O’Sullivan, Regional Head of Digital at HeathWallace.
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About Backbase

Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.

We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.

More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.

Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.

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