Backbase Announces Latest Version of Backbase Portal

Backbase Portal 5.4 focus is on Digital Marketing and Mobile First.

19 MARCH 2013, NEW YORK, USA.
Summary
Backbase, provider of the world's leading lean portal, today announced Backbase Portal 5.4, an elegant and simple to use solution to manage and optimise your online platforms, increase online business performance and make customers love your web and mobile services.

New capabilities in Backbase Portal 5.4 include enhanced Digital Marketing capabilities as contextual targeting and segmentation (including integration to existing CRM systems and the use of social profiles), improved web content management capabilities (master pages, versioning, publication workflows, audit trails and compliancy) and include enhanced services for building mobile applications (both responsive portals as hybrid applications).

“Backbase Portal 5.4 is a significant step forward for Backbase and for our customers,” said Jouk Pleiter, CEO & Co-Founder of Backbase. “The latest release of Backbase Portal shows our commitment to push innovation in the areas of: mobile first, optimizing web experiences and enabling digital relationship marketing.”

People interested in Backbase Portal can find more information via the recently launched online community: My Backbase - https://my.backbase.com. My Backbase provides direct access to a growing number of Backbase experts, knowledge (documentation, how-to’s, wiki’s and blogs), training courses, extensions and apps.

Quotes
"Backbase Portal 5.4 is a significant step forward for Backbase and for our customer. The latest release of Backbase Portal shows our commitment to push innovation in the areas of: mobile first, optimizing web experiences and enabling digital relationship marketing." Jouk Pleiter, CEO & Co-Founder
Spokespeople
About Backbase

Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.

We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.

More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.

Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.

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