Al Rajhi Bank Launches New Internet Banking Platform

Al Rajhi Bank, one the world’s leading Islamic banks, has launched an innovative online banking platform built with Backbase Portal.

15 JANUARY 2013, AMSTERDAM, THE NETHERLANDS.
Summary
Al Rajhi Bank, one of the leading Islamic Banks in the world has launched a new innovative online banking portal to provide its customers with a modern internet banking experience and intelligent online self-service tools.
The new internet banking platform is built using Backbase’s Bank 2.0 Portal technology and implemented by Al Rajhi’s IT department in partnership with Thales, one of the leading banking system integrators in the Middle East region.

“We are delighted to see that Al Rajhi Bank has successfully gone live with Backbase Bank 2.0 Portal. From the initial conversations to the launch of the internet banking platform, it was very clear that the bank has a strong digital vision and is focused on consistently improving their online customer experience. It’s great to see how they transformed their vision into reality” said Jouk Pleiter, Backbase CEO.

Backbase allows the banking client to be in control of their portal and makes it possible for Al Rajhi customers to customize their banking interface to their personal needs and preferences. This is accomplished with a modern, widget-based layer on top of existing Al Rajhi banking systems. Backbase also unifies existing content and sales & marketing tools into an effective customer journey for the online and mobile channels. For the e-business side, Backbase allows for cross- and up-sell capabilities along with the ability to target relevant content and functionality to the right customer segments and individual customers.

About Al Rajhi Bank
Founded in 1957, Al Rajhi Bank is a leading Sharia compliant International banking group with over 50 years of experience in banking and trading activities. Al Rajhi Bank has total assets of SR 184 billion (US $49bn) and employees 8,000 associates.  Supported by an International network over 500 branches, 3,400 ATMs and state of the art online banking capabilities, Al Rajhi Bank is present in Saudi Arabia, Malaysia, Kuwait and Jordan.  Driven by its core values, Al Rajhi Bank continuously strives to meet the financial needs of its customers, delivering innovative Sharia compliant financial solutions across retail, corporate, treasury and investment segments.
Quotes
"We are delighted to see that Al Rajhi Bank has successfully gone live with Backbase Bank 2.0 Portal. From the initial conversations to the launch of the internet banking platform, it was very clear that the bank has a strong digital vision and is focused on consistently improving their online customer experience. It’s great to see how they transformed their vision into reality." Jouk Pleiter, CEO & Co-Founder of Backbase.
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About Backbase

Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.

We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.

More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.

Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.

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