Clear2Pay and Backbase join forces to bring Customer Experience inside the bank

Intuitive and interactive solutions enrich the bank side user interface relevant to context, location and device.

24 OCTOBER 2012, BRUSSELS/AMSTERDAM,
Summary
Clear2Pay, the international provider of payment solutions for financial institutions and Backbase, the Bank 2.0 software specialists announce today a joint demonstration at Sibos 2012 of a Payments 2020 customer experience ‘inside the bank’. The aim is to offer users of the Clear2Pay payments technology a compelling user interface that matches the level of agility and sophistication that the Backbase technology brings to thousands of retail and business bank customers around the world.
Clear2Pay and Backbase started discussions when it became obvious for Clear2Pay that the user experience should not be limited to the bank’s customers. Thousands of banks and payment providers’ staff around the world work with Clear2Pay’s applications on a daily basis and they too want a user experience that gives them what they need, how they want it and relevant to their work task, location and device. By adding a new user-experience layer on top of the existing core systems banks can optimize the customer journey without the need to completely rewrite of the existing IT infrastructure. Within the user-experience layer banks can compose truly customer-centric dialogues, and enable their staff and customers to combine content, data, and functionality from different, underlying systems within a new, fresh, user-centric presentation acknowledging the users’ preferences per device.

Jouk Pleiter, CEO and Co-founder of Backbase: “The Web 2.0 World, started by technology firms such as Amazon, TripAdvisor, Apple and Facebook, has made a user-centered, online experience non-negotiable. We help financial firms worldwide to reuse the capabilities of their existing systems, ranging from core banking to payment factories, with new, fresh ‘Engagement Banking’ features that put the customer in the driver seat. In Clear2Pay we found a sparring partner that embraces the same principles and is looking for way to create the same level of experience for their bank users, across a growing number of digital touch points.”

Warren Gardiner, Chief Product and Strategy Officer adds: “The banks’ staff are our first line customers, so we would naturally think of them in the payments value chain towards the bank’s end customer. Besides being a professional, they too are people who want to interact intuitively with technology in their business environment as they do in their private lives. With Backbase we aim to go the extra mile. ‘What’ we build and deliver is of vital importance to our users, but ‘how’ we interact with them can ultimately make the difference.”

Demonstrations: Sibos, Osaka at Clear2Pay booth 3A16 and Backbase booth 3C07

About Backbase
Backbase delivers Bank 2.0 Portal software that provides a new, user experience layer on top of underlying infrastructure and IT systems. It gives financials the opportunity to create interactions that link customers to relevant information and applications to fit their needs and preferences. With its modern, widget-based architecture Backbase Bank 2.0 Portal provides the flexibility and speed to create modern portals that truly empower the customer. Unlike most traditional IT portal vendors, Backbase has created a contemporary, business-driven portal solution that makes portal management easy for e-business professionals. This means faster time to market and more flexibility to optimize online channels with less IT support.

The unique Backbase approach enables financials to drive self-service, fuel online revenues and turn their online banking channel into a true Customer Engagement Platform. Global financials such as ABN Amro, AIG, Al Rajhi Bank, Bank of America, Barclays, ING, UBS and Visa have improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase’s Bank 2.0 technology.

Backbase was founded in 2003 and is privately funded with operations in New York, Amsterdam, Moscow and Singapore.

About Clear2Pay
Clear2Pay is a payments modernisation company that actively supports many global financial institutions to meet their payments unification goals through its pure SOA Open Payment Framework (OPF).  Headquartered in Brussels, Belgium, the company facilitates banks and financial organisations in their provision of payments services, whether they be Card, ACH, Branch, Bulk, High Care or International payment transactions. Clear2Pay's innovative technology helps to reduce transactions processing costs, and to deliver new, compelling payment services in a competitive way. Functions embrace payments origination, reporting, linkage with back-office processing systems, clearing, netting and settlement. In addition the company offers a range of value added payment technology solutions and services such as e-Banking, Open Test Solutions, Open Card Solutions, ChargeBack, Strategic Consultancy and Payments Training through a dedicated Academy. Clients include global and major regional financial institutions such as ING, Banco Santander, Crédit Agricole, BNP Paribas, The Federal Reserve, Royal Bank of Scotland, The People Bank of China (PBOC), Bank of East Asia, Rabobank, Bank of New York Mellon and Commonwealth Bank. Clear2Pay operates out of Belgium (HQ) and another 20 offices in 11 countries.  The company currently employs over 1200 staff. Recently, the company was awarded the XCelent Customer Base 2010 award for its undisputed largest payment hub customer base, both live and under implementation and ranks 76st in the Global FinTech100 list.
Quotes
"The Web 2.0 World, started by technology firms such as Amazon, TripAdvisor, Apple and Facebook, has made a user-centered, online experience non-negotiable. We help financial firms worldwide to reuse the capabilities of their existing systems, ranging from core banking to payment factories, with new, fresh ‘Engagement Banking’ features that put the customer in the driver seat. In Clear2Pay we found a sparring partner that embraces the same principles and is looking for way to create the same level of experience for their bank users, across a growing number of digital touch points." Jouk Pleiter, CEO & Co-Founder of Backbase
"The banks’ staff are our first line customers, so we would naturally think of them in the payments value chain towards the bank’s end customer. Besides being a professional, they too are people who want to interact intuitively with technology in their business environment as they do in their private lives. With Backbase we aim to go the extra mile. ‘What’ we build and deliver is of vital importance to our users, but ‘how’ we interact with them can ultimately make the difference." Warren Gardiner, Chief Product and Strategy Officer at Clear2Pay
Images
Spokespeople
About Backbase

Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.

We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.

More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.

Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.

news