Backbase Signs Higher One, a Leading Financial Services Provider for Colleges and Universities

Backbase will escalate Higher One's ability to engage with OneAccount customers by helping them to deliver a new and flexible cross-channel banking experience and bringing them better ways to streamline their customer enrollment and acquisition.

03 MAY 2012, NEW YORK, USA
Summary
Backbase, the Bank 2.0 specialist, has announced it will provide its full Bank 2.0 Suite to Higher One, a technology and payment services company focused on higher education. Higher One was founded in 2000 on a college campus and remains committed to providing all students with the choice for easier access to refunds, innovative banking services, and the basics of financial management.
Higher One's OneAccount Checking Account Suite is a high-value student banking service built upon choice. Offered as a part of Higher One’s proprietary OneDisburse® Refund Management® funds disbursement service that handles financial aid disbursements for almost 520 colleges and universities across the U.S., the OneAccount is a fast and convenient choice for receiving refunds and is a no monthly fee, no minimum balance checking account.

Backbase will escalate Higher One's ability to engage with OneAccount customers by helping them to deliver a new and flexible cross-channel banking experience and bringing them better ways to streamline their customer enrollment and acquisition. The control and easy-to-use content editor and page manager within the Backbase Portal Manager enables the team at Higher One to create a personal and relevant online experience with less IT support.

"The OneAccount Suite is used by more than 2 million students across the U.S. and was built on direct student feedback. Backbase is the solution we chose to allow for the kind of customer engagement students desire. Today’s students are sophisticated technology users who require a true Bank 2.0 experience," said Cozzell Wilson, VP of Software Engineering at Higher One. 

Commenting on the deal, Jouk Pleiter, Backbase CEO said: "Companies like Higher One are at the forefront of engagement banking. The relationship that they have with their banking customers is their highest priority and we are pleased to be able to help them implement the full Backbase Bank 2.0 Suite, including Portal, Forms and CMS they require to deliver the best experience possible."
Quotes
"The OneAccount Suite is used by more than 2 million students across the U.S. and was built on direct student feedback. Backbase is the solution we chose to allow for the kind of customer engagement students desire. Today’s students are sophisticated technology users who require a true Bank 2.0 experience." Cozzell Wilson, VP of Software Engineering at Higher On
"Companies like Higher One are at the forefront of engagement banking. The relationship that they have with their banking customers is their highest priority and we are pleased to be able to help them implement the full Backbase Bank 2.0 Suite, including Portal, Forms and CMS they require to deliver the best experience possible." Jouk Pleiter, CEO & Co-Founder at Backbase
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About Backbase

Backbase is the maker of Backbase CXP, the award-winning customer experience platform that helps enterprises create, manage, and optimize digital experiences across any device. Backbase CXP offers a new, omni-channel presentation layer, that unifies data and functionality from existing business applications and IT systems into a seamless customer journey.

Alongside Backbase CXP, Backbase has developed Backbase Engage; out-of-the-box digital banking solutions optimized for retail banking, commercial banking, and wealth management specific scenarios. Similarly, Backbase Engage for insurers is is digital insurance solution that focuses on customer enrollment and self-service scenarios.

With Backbase you can deliver personal, relevant experiences to customers on every device, in any context. Backbase gives enterprises the tools and functionality they need to transform their tired and siloed business applications into engaging customer experiences, holistically orchestrated and managed from a single digital customer interaction platform. Backbase’s widget-based architecture provides the flexibility and agility enterprises need to create modern experiences that truly empower your customers and strengthen your digital business operations.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as a leader in terms of customer experience management and omni-channel delivery capabilities. Backbase is among the most innovative vendors in the market and offers unparalleled speed of implementation and time to value. Additionally, Backbase empowers digital channel owners to quickly change and optimize the digital experience. This means a faster time-to-market for edits or updates, lower costs, and more flexibility to optimize across all online channels without the need for IT support.

Backbase’s unique approach enables enterprises to drive self-service, fuel online revenues and turn their online presence into a full-service customer experience platform. Global organizations such as ABN AMRO Bank, Al Rajhi Bank, Barclays, Fidelity, GE, Hapoalim, Hiscox, ING, Legal & General, Nationwide, Nordstrom, OTP Bank, PostFinance, PZU, Sberbank, and SwissCard have all improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase’s technology.

Backbase was founded in 2003 and is privately funded with operations in New York, Atlanta, Amsterdam, and London.

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