Strategist and Author Roger Peverelli Joins Backbase Advisory Board

23 NOVEMBER 2011, AMSTERDAM, THE NETHERLANDS
Summary
Peverelli is a partner at VODW, a leading, international, strategy consulting firm based in the Netherlands. He is an expert in customer-focused strategy and customer-centric change in financial services. Backbase will benefit from Peverelli’s deep financial consumer insights and extensive global experience, which will help advance its Engagement Banking strategy.
Roger Peverelli, strategy consultant and author of the book, ‘Reinventing Financial Services: What Consumers Expect from Future Banks and Insurers’, is joining Backbase’s Advisory Board.

Peverelli is a partner at VODW, a leading, international, strategy consulting firm based in the Netherlands. He is an expert in customer-focused strategy and customer-centric change in financial services. Backbase will benefit from Perverelli’s deep financial consumer insights and extensive global experience.

Said Peverelli of the appointment: “I’m pleased to be able to share some of the experience I have gained in investigating and working with the financial services industry over the last few decades. Backbase is one of the few companies today addressing the needs of the consumer in this radically changing banking and technological environment.”

Backbase CEO Jouk Pleiter said: “We are thrilled to have Roger on board in an advisory role. His experience and knowledge about financial services and the future of the industry give us viewpoints with which we can work to make our products and services even better.”

Peverelli has extensive experience as an advisor to a number of blue chip financial services companies across the globe and has advised in every area of the financial services industry. Peverelli recently published the book ‘Reinventing Financial Services: What Consumers Expect from Future Banks and Insurers’ and during his career has published several articles involving financial services strategy and innovation. He is a regular invitee to conferences, business schools and boardroom sessions.

Quotes
"I’m pleased to be able to share some of the experience I have gained in investigating and working with the financial services industry over the last few decades. Backbase is one of the few companies today addressing the needs of the consumer in this radically changing banking and technological environment" Roger Peverelli, author and strategy consultant
"We are thrilled to have Roger on board in an advisory role. His experience and knowledge about financial services and the future of the industry give us viewpoints with which we can work to make our products and services even better" Jouk Pleiter, Backbase CEO
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About Backbase

Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.

We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.

More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.

Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.

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