Join Backbase and Forrester Research for the Webinar: 'Banks Need to Become SUPER'

07 NOVEMBER 2011, AMSTERDAM, THE NETHERLANDS
Summary
Forrester's Brad Strothkamp will present: 'Banks Need To Become SUPER' in the Backbase Engagement Banking webinar series. This free webinar will be held November 9, 13:00 EST (this is 10:00 PST / 19:00 CET).
Join Forrester Research's senior analyst Brad Strothkamp as he shares his considerable knowledge about the current online state of the financial services industry and then discusses how you can make your online channel SUPER: Simple, Ubiquitous, Personal, Empowering and Reassuring.

The webinar will address:
  • What are the shortcomings of many banking sites today?
  • What are the key elements of Next Generation Online Banking?
  • What is the implication of this situation for retail financial services firms?


Brad Strothkamp is a leading expert for Forrester on e-commerce/e-business strategy development within financial services, as well as on best practices of financial firms selling to, and serving online consumers. In his research, Brad covers such e-commerce and finance-oriented topics as the use of interactive help technologies (including online chat), the use of analytics to drive site development decisions, the ways in which financial services customers make product decisions, the role the Web plays during the product research process, and case studies and industry rankings of leaders in financial services.

As a special gift, we are offering 25 copies of Brett King's 'Bank 2.0', to the first 25 people to register and attend this webinar. Register now to claim your copy.

Brad Strothkamp is a leading expert for Forrester on e-commerce/e-business strategy development within financial services, as well as on best practices of financial firms selling to, and serving online consumers. In his research, Brad covers such e-commerce and finance-oriented topics as the use of interactive help technologies, the use of analytics to drive site development decisions, the ways in which financial services customers make product decisions, the role the Web plays during the product research process, and case studies and industry rankings of leaders in financial services.

Prior to joining Forrester, Brad spent more than 10 years developing and managing online services for consumers. Most recently, Brad was a vice president in Wells Fargo's Internet services group. During his tenure there, Brad led the development of Wells Fargo's e-business
strategy and managed a team dedicated to driving online sales, including marketing, platform development, cross-selling, and channel integration efforts.

Brad has been widely quoted in the press, including such media outlets as BusinessWeek, The Wall Street Journal, and American Banker. An accomplished public speaker, Brad has delivered speeches at many events, including Forrester's Finance Forum, Technology Leadership Forum, and European Finance Forum.
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About Backbase

Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.

We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.

More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.

Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.

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