HDFC Bank selects Backbase to upgrade its digital banking experiences

After a competitive evaluation process, Backbase has been selected to deliver HDFC Bank’s new digital omni-channel banking platform and mobile apps in India

04 OCTOBER 2016, AMSTERDAM, THE NETHERLANDS
Summary
HDFC Bank Ltd., one of India's premier banks, providing innovative products and smart banking solutions to over 37 million customers across India, has selected Backbase, the omni-channel digital banking market leader, to deliver its new digital omni-channel banking platform, running both its online and mobile banking apps.

Backbase will play a key role in delivering HDFC Bank’s next generation of banking architecture. Thus platforms like the mobile banking app, digital banking portal, and web site will run on the Backbase platform.

The first phase will be re-architecturing HDFC Bank’s technology stack with a true omni-channel platform approach. Backbase will combine HFDC Bank’s existing core banking and back-end applications with its modern digital banking platform that orchestrates the digital banking journey of the customer across multiple touchpoints. At the same time - by utilising Backbase’s experience manager capabilities - the non-technical digital business teams within the bank will be able to create new products and efficiently run cross - and upsell sales campaigns - all without any IT support.

“We see a strong momentum for digital transformation projects in emerging markets - and with HDFC Bank, Backbase has built its reputation and marked its footprint in the Indian banking landscape when it comes to next generation banking,” said Jouk Pleiter, CEO and Co-Founder of Backbase, “HDFC Bank has a very strong track record in leveraging technology to make their business highly competitive. In that context we’re very excited to partner with HDFC Bank to bring their retail digital banking operations to the next level, and strengthen their digital presence in India by supporting their customers with a true omni-channel banking platform and a seamless customer experience”.

Quotes
"“Our digital banking objective is to provide our customers enhanced experience across all technology and digital touch points. Our efforts have been to introduce innovative products and services catering to different customer segment, keeping in mind security and convenience. We believe this new omni-channel banking platform, and mobile app developed by Backbase, will contribute to reinforce the Bank’s position as the leader in retail banking in India.”" Nitin Chugh, Country Head, Digital Banking at HDFC Bank
Spokespeople
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About Backbase

Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.

We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.

More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.

Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.

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