Backbase Expands North American Operations

Leader in Next-Generation Portal Software Opens Office in New York’s Financial Center

14 JANUARY 2011, SAN FRANCISCO, CA
Summary
Backbase Inc., a leader in next-generation portal software, today announced that it is expanding its North American operations with a new office in New York, NY. This is the second US office for the Netherlands-based company, who also has an office in San Francisco’s Financial District.
The New York office will serve as a field operations base for Backbase to service their growing ranks of East Coast financial services clients. Backbase works with the world’s leading financial services institutions to make them ready for the new era of engagement banking: Bank 2.0.

“I’m excited to launch our second office in the US,” said Jay de Groot, Vice President of Global Corporate Development at Backbase.  “New York is the financial capital of the world, and we will now have a locally-based team on the ground to work hand-in-hand with our clients and partners. As we continue to develop our unique offerings in the engagement banking space, it is important to work closely with the leaders in the field. Having a top team based in New York allows us to do just that.”  

“Backbase is committed to growing its US presence,” said Jouk Pleiter, Co-Founder and CEO of Backbase.  “Our office in San Francisco allows us to interact with the leaders in innovative online technology, and now our New York office puts us in the heart of the financial market.”
Quotes
"I’m excited to launch our second office in the US. New York is the financial capital of the world, and we will now have a locally-based team on the ground to work hand-in-hand with our clients and partners. As we continue to develop our unique offerings in the engagement banking space, it is important to work closely with the leaders in the field. Having a top team based in New York allows us to do just that." Jay de Groot, Vice President of Global Corporate Development
"Backbase is committed to growing its US presence. Our office in San Francisco allows us to interact with the leaders in innovative online technology, and now our New York office puts us in the heart of the financial market." Jouk Pleiter, CEO & Co-Founder
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About Backbase

Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.

We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.

More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.

Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.

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