Backbase Expands North American Operations

Leader in Next-Generation Portal Software Opens Office in New York’s Financial Center

14 JANUARY 2011, SAN FRANCISCO, CA
Summary
Backbase Inc., a leader in next-generation portal software, today announced that it is expanding its North American operations with a new office in New York, NY. This is the second US office for the Netherlands-based company, who also has an office in San Francisco’s Financial District.
The New York office will serve as a field operations base for Backbase to service their growing ranks of East Coast financial services clients. Backbase works with the world’s leading financial services institutions to make them ready for the new era of engagement banking: Bank 2.0.

“I’m excited to launch our second office in the US,” said Jay de Groot, Vice President of Global Corporate Development at Backbase.  “New York is the financial capital of the world, and we will now have a locally-based team on the ground to work hand-in-hand with our clients and partners. As we continue to develop our unique offerings in the engagement banking space, it is important to work closely with the leaders in the field. Having a top team based in New York allows us to do just that.”  

“Backbase is committed to growing its US presence,” said Jouk Pleiter, Co-Founder and CEO of Backbase.  “Our office in San Francisco allows us to interact with the leaders in innovative online technology, and now our New York office puts us in the heart of the financial market.”
Quotes
"I’m excited to launch our second office in the US. New York is the financial capital of the world, and we will now have a locally-based team on the ground to work hand-in-hand with our clients and partners. As we continue to develop our unique offerings in the engagement banking space, it is important to work closely with the leaders in the field. Having a top team based in New York allows us to do just that." Jay de Groot, Vice President of Global Corporate Development
"Backbase is committed to growing its US presence. Our office in San Francisco allows us to interact with the leaders in innovative online technology, and now our New York office puts us in the heart of the financial market." Jouk Pleiter, CEO & Co-Founder
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About Backbase

Backbase is the maker of Backbase CXP, the award-winning customer experience platform that helps enterprises create, manage, and optimize digital experiences across any device. Backbase CXP offers a new, omni-channel presentation layer, that unifies data and functionality from existing business applications and IT systems into a seamless customer journey.

Alongside Backbase CXP, Backbase has developed Backbase Engage; out-of-the-box digital banking solutions optimized for retail banking, commercial banking, and wealth management specific scenarios. Similarly, Backbase Engage for insurers is is digital insurance solution that focuses on customer enrollment and self-service scenarios.

With Backbase you can deliver personal, relevant experiences to customers on every device, in any context. Backbase gives enterprises the tools and functionality they need to transform their tired and siloed business applications into engaging customer experiences, holistically orchestrated and managed from a single digital customer interaction platform. Backbase’s widget-based architecture provides the flexibility and agility enterprises need to create modern experiences that truly empower your customers and strengthen your digital business operations.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as a leader in terms of customer experience management and omni-channel delivery capabilities. Backbase is among the most innovative vendors in the market and offers unparalleled speed of implementation and time to value. Additionally, Backbase empowers digital channel owners to quickly change and optimize the digital experience. This means a faster time-to-market for edits or updates, lower costs, and more flexibility to optimize across all online channels without the need for IT support.

Backbase’s unique approach enables enterprises to drive self-service, fuel online revenues and turn their online presence into a full-service customer experience platform. Global organizations such as ABN AMRO Bank, Al Rajhi Bank, Barclays, Fidelity, GE, Hapoalim, Hiscox, ING, Legal & General, Nationwide, Nordstrom, OTP Bank, PostFinance, PZU, Sberbank, and SwissCard have all improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase’s technology.

Backbase was founded in 2003 and is privately funded with operations in New York, Atlanta, Amsterdam, and London.

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