Backbase Appoints New CFO to Reinforce Its Senior Team

Backbase, the digital banking technology company, is today announcing the appointment of Leonore Van Waaij as Chief Financial Officer.

Van Waaij is the former CFO at The Phone House, where she spent over three years managing and overviewing all financial and commercial operations. Van Waaij brings over 15 years extensive experience in finance, controlling and auditing, as well as operations management in the retail and commercial industries.

Prior to The Phone House, she worked for several multinational companies such as Deloitte and Schiphol Airport Authority, with a focus on improving operations and maximising profits through the restructuring of finance management, IT systems, costs and company productivity.

Backbase is a global leader in omnichannel digital banking software, giving financial services and other companies around the world the technology to transform the way they serve their customers in the digital channel. The company is trusted by some of the largest financial institutions across the globe, such as Barclays, Goldman Sachs, Hiscox, ABN AMRO Bank and Fidelity.

Building upon her success, Van Waaij will head up all of Backbase’s financial, legal and compliance operations to support the company's fast growth.

Jouk Pleiter, CEO at Backbase commented, “Backbase has grown significantly in the last few years and with our ambition for the future this is the right time to attract a CFO to provide further professionalism in all our back office activities. With Leonore joining we have strengthen our management to support the next growth phase of the company.”

Leonore Van Waaij, newly appointed Chief Financial Officer, at Backbase added, I’m very excited to be joining Backbase as its CFO - the company is at the forefront of digital innovation in the financial services sector, so I’m looking forward to contributing to its growth and future development.”
Download PDF
Download PDF
About Backbase

Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.

We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.

More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.

Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.