Backbase in Gartner’s Latest Critical Capabilities for Horizontal Portals Report

Backbase is listed twice in the top 3 for the ‘B2C: Portals for Marketing, E-Commerce, Support’ and ‘Portal as a Common Architectural Framework’ use cases.

22 DECEMBER 2015, AMSTERDAM, THE NETHERLANDS
Summary
Today, Backbase, the software company behind the omni-channel Customer Experience Platform (CXP) and Digital Banking Platform (DBP), is happy to announce its inclusion in the Gartner Critical Capabilities for Horizontal Portals report. Out of four use cases, Backbase received the third highest score in the ‘B2C: Portals for Marketing, E-Commerce, Support’ and the ‘Portal as a Common Architectural Framework’ use cases. You can read the full report via: https://portal.backbase.com/2015/gartner-cc-portal.php

In the 2015 Critical Capabilities for Horizontal Portals report, Gartner evaluated 13 Horizontal Portal vendors across four use cases most common for horizontal portal software.

Backbase has been delivering horizontal portals, mobile apps and complete omni-channel projects for the past years, for leading enterprises across the globe. Since 2010 Backbase has been included in Gartner’s Horizontal Portals Magic Quadrant, currently positioned the ‘Visionaries’ quadrant.

“We are very proud to again be included in an evaluation by one of the leading industry analysts,” said Backbase CEO, Jouk Pleiter. “We believe our scoring indicates that Backbase is brings strong innovation to the marketplace, traditionally dominated by billion dollar companies that are still banking on legacy software. Our rating shows that we deliver a modern and agile alternative to the status quo.”

About Backbase

Backbase is a software company that creates products such as Backbase CXP and Backbase DBP, each designed to help financial institutions organize, create, and manage customer experiences across all channels, and on any device. Our mission is to help organizations transition smoothly into truly customer-centric businesses by adopting an outside-in approach, pleasing customers while delivering measurable business results. We believe that customer experience management is essential for gaining a competitive edge in the financial sector, helping organizations stand out from the crowd, while growing their business in the process. For more information visit http://www.backbase.com

Gartner, Critical Capabilities for Horizontal Portals, Jim Murphy, Gene Phifer, Gavin Tay, Magnus Revang, 10 December 2015.

Gartner, Magic Quadrant for Horizontal Portals, Jim Murphy, Gene Phifer, Gavin Tay, Magnus Revang, 15 September 2015

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Quotes
"We are very proud to again be included in an evaluation by one of the leading industry analysts. We believe our scoring indicates that Backbase is brings strong innovation to the marketplace, traditionally dominated by billion dollar companies that are still banking on legacy software. Our rating shows that we deliver a modern and agile alternative to the status quo." Jouk Pleiter, CEO & Co-Founder
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About Backbase

Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.

We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.

More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.

Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.

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