Backbase Scores in Gartner’s Latest Critical Capabilities for Mobile Application Development Platforms Report
Backbase scores twice in the top 5 for the B2C Informational and B2C Transactional use cases.
12 AUGUST 2015, AMSTERDAM, THE NETHERLANDS
SummaryToday, Backbase, the software company behind the omni-channel Customer Experience Platform (CXP) and Digital Banking Platform (DBP), is happy to announce its inclusion in the Gartner Critical Capabilities for Mobile Application Development (MAPD) report. Out of four use cases, Backbase received the second highest score in the B2C Informational use case and fifth highest score in the B2C transactional use case.
In the Critical Capabilities for Mobile Application Development Platforms report, Gartner evaluates 14 MADP vendors across four use cases of growing demand for mobile apps.
Backbase has been delivering mobile apps and complete omni-channel projects for the past years, for FIs across the globe. This is based on Backbase’s omni-channel customer experience and digital banking platform that includes its own native Mobile SDK and MBaaS, delivering capabilities and mobile solutions across the full Software Development Lifecycle (SDLC), empowering businesses to define, design, develop, deploy, and manage omni-channel digital experiences from a single platform.
“Because mobile is the fastest growing channel for financial institutions, we believe being included by Gartner is great recognition of the developments Backbase has made in the past few years,” said Backbase CEO, Jouk Pleiter. “Our core focus is to help banks and insurers to deliver a great customer experience, and mobile is key in that aspect. Scoring so high indicates that we are great for our customers and doing great in our market.”
Backbase is a software company that creates products such as Backbase CXP and Backbase DBP, each designed to help financial institutions organize, create, and manage customer experiences across all channels, and on any device. Our mission is to help organizations transition smoothly into truly customer-centric businesses by adopting an outside-in approach, pleasing customers while delivering measurable business results. We believe that customer experience management is essential for gaining a competitive edge in the financial sector, helping organizations stand out from the crowd, while growing their business in the process. For more information visit http://www.backbase.com
Gartner, Critical Capabilities for Mobile Application Development Platforms, Richard Marshall, Van L. Baker, Ray Valdes, Jason Wong, Michelle A. Brosnahan, Adrian Leow, 04 August 2015
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Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.
We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.
More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.
Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.
Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.