Backbase-powered Touch Bank goes live in Russia

Backbase powered Touch Bank, the neo-bank founded by OTP Bank, goes live in Russia.

04 AUGUST 2015, AMSTERDAM / MOSCOW
Summary
Today, Backbase, the omni-channel digital banking specialist, and Touch Bank, the neo-bank founded by OTP Bank, announce that they have successfully launched the new digital-only bank in Russia.

Founded in 1949, OTP Bank is one of the largest independent financial service providers in Central and Eastern Europe, serving 9 countries. Recognizing that today’s digital-savvy customers and emerging digital natives are going to be the fastest growing customer segment, OTP Bank decided to launch a new, digital- and mobile-only bank under the label Touch Bank.

Touch Bank offers a full range of banking services and is mostly targeting young professionals in Russia. It is planning to expand internationally.

“It’s time for banks to transform,” said Andrei Kozliar, CEO of Touch Bank. “Banks have to work simpler, faster, and smarter to keep up in today’s digital world. We want to create a bank that delivers ease of access via internet or mobile, and gives you full control over your finances with just one touch. That is Touch Bank. And in Backbase, we found the ideal partner to make our new banking vision reality.”

“OTP Bank is one of Central and Eastern Europe’s fastest growing banks and I’m delighted to be able to work with them as they create a completely new digital-only bank,” said Jouk Pleiter, CEO and co-founder of Backbase. “We believe in creating customer-centric, omni-channel experiences that deliver a seamless customer journey across all digital touchpoints and devices, and OTP with Touch Bank very much shares this vision.”

About Backbase

Backbase is a software company that creates products such as Backbase CXP and Backbase DBP, each designed to help financial institutions organize, create, and manage customer experiences across all channels, and on any device. Our mission is to help organizations transition smoothly into truly customer-centric businesses by adopting an outside-in approach, pleasing customers while delivering measurable business results. We believe that customer experience management is essential for gaining a competitive edge in the financial sector, helping organizations stand out from the crowd while growing their business in the process. For more information see: http://www.backbase.com/

About Touch Bank

Touch Bank is an online retail bank, an international project of OTP Group, a European financial group and one of the banking market leaders in Central and Eastern Europe, which started servicing Russian clients in spring 2015. Touch Bank does not have offline branches. The main platform for interaction between the Bank and its client is the internet and other interactive communication channels that enable execution of all types of operations around-the-clock, 24/7 with no queues, at any place and at any time. Financial services provided by Touch Bank represent monoline bank card-based products. These include deposits, loans, convenient top-ups, transfers, payments, and other options driving efficient personal finance management in real-time. For more information see: https://www.touchbank.com/

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About Backbase

Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.

We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.

More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.

Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.

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