Backbase named a Visionary in Gartner’s Magic Quadrant for Mobile Application Development Platforms
Backbase makes its entry in the Gartner Magic Quadrant for Mobile Application Development Platforms (MADP), being positioned in the visionary section.
28 JULY 2015, AMSTERDAM, THE NETHERLANDS
SummaryToday, Backbase, the software company behind the omni-channel Customer Experience Platform (CXP) and Digital Banking Platform (DBP), is delighted to announce its inclusion in the Gartner Magic Quadrant for Mobile Application Development Platforms (MADP). Upon entry, Backbase is positioned in the visionary section.
Because mobile is the fastest growing channel for financial institutions, being recognized as a true MADP player by Gartner, mostly due to Backbase’s strong omni-channel delivery focus, is a great recognition of the developments Backbase has made in the past few years.
“Backbase is doing exceptionally well, and to enter the Gartner’s Magic Quadrant for MADP as a visionary is a great achievement,” said Backbase CEO, Jouk Pleiter. “It shows that the constant evolution and improvement of our products in order to meet market needs is being recognised and rewarded. We’ve been delivering great mobile apps and complete omni-channel projects for the past few years for the world's leading FIs, and it’s wonderful to have Gartner recognize this.”
According to Gartner, visionaries in this Magic Quadrant ‘have a compelling vision of products and the market's future, as well as the technical direction (and necessary resources) to take them there’.
Backbase offers a omni-channel customer experience and digital banking platform that includes its own native Mobile SDK and MBaaS, delivering capabilities and mobile solutions across the full Software Development Lifecycle (SDLC), empowering businesses to define, design, develop, deploy, and manage omni-channel digital experiences from a single platform.
Backbase is a software company that creates products such as Backbase CXP and Backbase DBP, each designed to help financial institutions organize, create, and manage customer experiences across all channels, and on any device. Our mission is to help organizations transition smoothly into truly customer-centric businesses by adopting an outside-in approach, pleasing customers while delivering measurable business results. We believe that customer experience management is essential for gaining a competitive edge in the financial sector, helping organizations stand out from the crowd, while growing their business in the process.
"Backbase is doing exceptionally well, and to enter the Gartner’s Magic Quadrant for MADP as a visionary is a great achievement. It shows that the constant evolution and improvement of our products in order to meet market needs is being recognised and rewarded. We’ve been delivering great mobile apps and complete omni-channel projects for the past few years for the world's leading FIs, and it’s wonderful to have Gartner recognize this." Jouk Pleiter, CEO & Co-Founder at Backbase
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Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.
We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.
More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.
Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.
Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.